Cobi
The Decision Intelligence Layer for Customer-Facing Enterprises
Founded in 2025, Cobi is a decision intelligence platform that helps enterprises translate customer data into consistent, actionable decisions across digital journeys. The company sits above existing analytics, customer data, and engagement stacks, converting fragmented behavioral, transactional, and interaction data into prioritized next-best actions that teams can execute without relying on scarce data science talent.
Cobi serves banks, fintechs, and consumer platforms across the MENA region, where voice-of-customer data is growing faster than organizations can operationalize it. The platform embeds directly into live application workflows, dynamically optimizing what each user sees and when, and learning continuously from every interaction.
Market Presence
Cobi is headquartered in Dubai's DIFC as part of the Dubai AI Campus initiative, with commercial activity spanning the UAE, Egypt, Bahrain, and the wider GCC. The company operates within ecosystem programs including Mastercard Engage, Presight, and the Nvidia Inception Program, positioning it alongside the regional and global players shaping enterprise AI adoption across financial services and consumer sectors.
Key Solutions
Cobi offers a unified platform combining an AI-native intelligence console with an SDK for in-app experience optimization. Teams query customer data in plain English to identify high-value users, friction points, and drop-off risks, while the platform automatically generates segments, recommends next-best actions, and delivers personalized experiences natively within the application. Every outcome feeds back into customer-specific models, creating a closed learning loop that improves performance over time and replaces the fragmented stack of analytics tools, rule-based engagement engines, and manual orchestration work that enterprises currently maintain.
Why We Invested
Enterprises are data-rich but decision-poor. Data collection has scaled across every digital touchpoint, but the infrastructure to convert that data into timely, consistent decisions has not, leaving organizations dependent on manual analysis, fragmented tooling, and expensive specialist teams. Cobi addresses this gap with a horizontal decisioning layer that connects insight to execution, embedding into core customer workflows in a way that compounds switching costs as decision logic and behavioral data accumulate. With a live product, paying enterprise customers, and positioning aligned with accelerating digital transformation across MENA's financial services and consumer sectors, Cobi is well placed to become the orchestration layer through which enterprises act on their customer data.
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